Catalina Labs Branding & Web Design

Overview

As Design Director I was involved at every step of this project, working closely with the client and my design team through design and development. Branding efforts started by analyzing the visual identities of competitors and other IoT companies.

During the process, Catalina Labs’ founder made one thing clear: he wanted a brand that was uniquely inviting, and approachable, and spoke to the company's purpose – customer satisfaction.

We created a visual identity and logo with the company name nestled in an open bracket to symbolize the new chapter in technology interactions that Catalina Labs offers. The logo was paired with a web of intertwined lines which visualized how interconnected people are with their devices. From there, we explored color, type, and value propositions, producing visual designs for the website, business cards, and swag.

Strategy

Branding efforts started by analyzing the visual identities of competitors and other IoT companies.

During the process, Catalina Labs’ founder made one thing clear: he wanted a brand that was uniquely inviting, and approachable, and spoke to the company's purpose – customer satisfaction.

Results

The new brand positioned Catalina Labs for impressive growth.

Immediately after the new branding was live, the company was invited to international forums like the AVAYA Engage Conference to promote their products and partnered with global ISP Neustar.

Catalina Labs was acquired by Asurion in 2018.