BRITTNEY CRUZ
Creative Direction
Farm From a Box
Website Redesign
Farm from a Box is an off-grid toolkit for sustainable agriculture. They offer an all-in-one system that is the easiest and most efficient way to start farming up to six acres. By combining climate-smart technology with regenerative farming practices, Farm from a Box helps conserve water, improve soil quality, and increase nutrient-rich farm production.
One of our challenges was to address the positioning and definition of this elaborate product. As the market was getting familiar with 'shipping container farms' we had to be sure to not be mislabeled as something similar. This system requires land and therefore finding the target market for their product was more difficult.
Farm From a Box was already gaining traction, through awards, certifications, partnerships, and press. We leveraged this to establish credibility and as a sales driver, elevating it throughout the site.
We expanded the existing brand system and designed a more cohesive mobile responsive site.
Beyond explaining and marketing the product itself, we recognized the importance of showcasing use cases and created a dedicated page to highlight their success in hunger relief efforts internationally.
Our website redesign for Farm From A Box earned a coveted Shorty Award for Social Good and we were honored to be featured alongside our fellow winners in AdWeek. Farm From a Box has continued winning international awards and works in partnership with well-known development and humanitarian agencies.
