Nespresso Spring
National Campaign

Nespresso had just unveiled a new range of machines and asked us to create a spring campaign that would follow the product launch.

Moving away from the dark look and feel that Nespresso was known for, we took a lifestyle approach. My team and I imagined an aspirational yet approachable light filled kitchen filled with delicacies and fresh cut flowers. With the expedited timeline of this campaign, we were unable to secure a suitable location and we had to quickly improvise.

Working in the studio allowed us to shoot the images top down and still achieve the believability of being in a home. We styled the food, flowers, and coffee on Carrara marble using natural light to bring out the taste appeal of the product.

We designed creative asset guidelines to be used across channels for Email, Social, Web, and Media marketing. We also developed a media kit containing that would be passed along to the other agencies Nespresso works with to ensure cohesion.