BRITTNEY CRUZ
Creative Direction
Nespresso Mother's Day National Campaign
Mother’s Day is one of Nespresso’s biggest promotional holidays and they wanted our help to create a campaign that positioned their machines as the ultimate gift.
We sourced fresh Peonies and Ranunculus flowers from Denmark to a shop in New York where we worked with the florist to create two 4X6’ living walls for our backdrop.
The images were shot and retouched at a photography studio in NYC where we styled two coffee machines and a range of glassware.
Our design team created web assets for Nespresso’s web, social and email platforms. We also created the packaging for the Mother’s Day coffee bundle as well as in store signage to be displayed nationally in the boutiques.
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CREATIVE TEAM
Agency - SocioFabrica
Creative Director - Sylvia Vaquer
Design Director - Brittney Cruz
Sr. Strategist - Margaret Lucas
UX Design- Katharine Read
Designer - Hannah Stombler-Levine
Designer - Tiffany Phan
Photography Studio - Sylvere Azoulai