BRITTNEY CRUZ
Creative Direction
Ross Stores, Inc. is a Fortune 500 company and the largest off-price retailer in the United States.
Currently, their revenue is 15 billion in sales, which is growing steadily despite its lack of an online retail component.
As the Agency of Record for Ross Stores, we partner with Ross’ internal Marketing team to translate their traditional media like TV and Radio to digital. Our campaigns run across many web and app destinations including Spotify, Pandora, and YouTube.
During the process, I worked with my design team and developed a campaign look and feel. Laydown photography was styled and shot and model shoots were executed by the Ross team.
We approach quarterly campaign design by focusing on forecasted color trends and product trends. The look and feel is approachable and colorful.
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PROJECT SCOPE
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Client meetings
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Storyboards
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Design Look and Feel
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Digital Asset Production
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Animation
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Web Updates
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Email Marketing
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Email Design
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Design Execution
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Web Production
CREATIVE TEAM
Agency - SocioFabrica
Design Director - Brittney Cruz
Designer - Hannah Stombler-Levine
Designer - Tiffany Phan
Photographer - Susie Tarlton